About us — My Essent-ial

We make the essential visible to the eyes.

Essent’ial takes inspiration from a literary masterpiece to express a simple, yet challenging vision: living with only what is essential, respecting nature.

Essent’ial was born in 2006 and is produced and distributed by A.G.C., an offset printing company founded in 1999 which concentrates its flair for innovation and creation in the area of printing on extreme substrates such as canvas and unconventional materials.
In line with its background, it brings its concern for environmental protection directly into its daily production practices.

Ecodesign Made in Italy

Our collection is made with love and respect for nature. All our products are made of eco-friendly, sustainable, recycled and recyclable materials, subject to special treatments that make them durable and washable. The whole production is Made in Italy.


Essent’ial is a concept, a lifestyle. A way of living every day with due respect for people, beauty, culture and nature. Of appreciating their inner essence.


Objects made from recycled, certified raw materials. Profound respect for the environment, the countryside and our culture.


Designing objects for everyday use. Apparently shapeless paper, but actually tough, washable, very attractive products.


Simple, essential forms, given life through the tactile appeal of substance: the beauty of simplicity.

Eco-sustainability and corporate social responsibility

A.G.C. continues its commitment to these principles with further improvement to its management practices, including consumption monitoring, the recycling of packaging materials, energy load reduction, controlled use of solvents, inks and raw materials, and the careful selection of suppliers and the use of strictly environment-friendly papers and fibres with FSC ® certification.

These sustainable, responsible practices enabled A.G.C. to win the well-earned Corporate Social Responsibility Award in 2007 and 2009 with the Essent’ial project, for its success in running a project to recycle waste raw materials on the one hand while at the same time creating jobs.

The company was a founder member of the Modena Socially Responsible Business Club. During the last few years, the product has been described with many adjectives, including ecodesign, eco-chic, thanks to its constant focus on eco-sustainability, with the use of recycled or recyclable materials.

Creativity First

We partnered with some of the most talented international designers for a series of collabs: Matteo Ragni, Paola Navone, K-Lab, Spazio Erre, to name but a few, took the chance to experiment with our unconventional materials.

An endless research of beauty and innovation that led us to be present inside the most exclusive concept stores worldwide, among which: MOMA (New York), ABC Home (New York), JCrew (US), Anthropology (US), Merci (Paris), The Conran Shop (London), La Rinascente (Milan – Rome), High Tech (Milan), Jannelli&Volpi (Milan), Pink Martini (Turin), Martino Design (Bologna).